"What is the most famous brand you know? Maybe it’s a clothing retailer, or a soft-drink maker. Chances are, this brand has a worldwide presence. You may have thought of Apple, Google, or Amazon – all brands with global reach and recognition. You see them everywhere you travel; you recall exactly what their logo looks like, or even a popular slogan of theirs.
That is because these brands have an effective global branding strategy. Thanks to the internet, social media, and online shopping platforms, it has become easier than ever for brands to go global. Gone are the days when brick-and-mortar businesses had to look for new physical locations in order to expand and better serve their customer base.
Gone are the days when an entirely new stock of inventory needed to be ordered just to open a new store. And gone are the days when phone ordering prevailed, and people preferred to shop and do business in person. Today, some of the most popular brands out there are solely digitally based: Netflix, Facebook, and Lyft are a few that come to mind. For each of these companies, there is no physical store you can visit to purchase their goods or services."